I am researching the open source hardware wallets market now, just to learn more about hardware wallets.

There are really inexpensive open source hardware wallets on the market.

For example Jade, OneKey, Keystone...and more.
Prices start from 49$, even 39$ with promo code.
Many of them look beautifully with great looking design, some are thin, some of them have large touch screen...Offering 24/7 support. All that promises convenience, smooth ride and also aesthetics and ergonomics.

The question is: where is the catch?
Why are they less popular than say Trezor or ColdCard which are more expensive, less convenient and not very beautifully designed?

For example, if you guys were choosing a new wallet now, and came to a shop where all open source hardware wallets are represented, would you purchase an inexpensive convenient beautiful "exotic" wallet? Or would you purchase one of the same wallets you used to consider, like Trezor/Coldcard/Bitbox02 ? Why?