Generally, people wish for listing just because they think it will raise the price of the coin/token they hold.
Such people will be first in line to dump BFG as soon as price on Binance starts to go up. And like delfastTions told, that will play really bad for BFG, as such people drown listed token and switch to other. Usually early investors in projects that offer early investor bonuses like to kill projects in such manner. You know, I am even happy that BFG isnt listed on Binance, as it is a risky move. 50/50 chance that token price will be dumped or it will stay on same level.
Gambling platform tokens are rarely listed on Binance because Binance doesn't want to list them very easily. So it is foolish to invest thinking that BFG token will be listed on Binance. But they are in a position to list their tokens on some good exchanges like Gate.io, Bitmart, kucoin.