YouTube is dying. And it could very well become the next Myspace by 2030. The parameters for YouTube’s failure are exactly how they were for Myspace.

YouTube isn’t Attracting a Younger Audience. According to a recent report from Promo Research, YouTube isn’t the most popular social media platform among teenagers in the U.S, that title belongs to TikTok.

TikTok is the fastest-growing social media platform in the world. In just three years the Chinese social media app has amassed over 1 billion active users;

Unlike YouTube, TikTok’s audience is large and it’s growing at an unprecedented rate. But that’s not the only way TikTok is taking over where YouTube failed.

YouTube recently had to create a “Shorts” feature with 60-second videos in an attempt to mimic TikTok’s short-form videos. This led TikTok to float around that they will be releasing long-form videos of up to 10-minutes for their creators.

This is the two platforms officially declaring war on each other — but one has an aging audience while the other has captured younger generations.

YouTube is Dead, Artistically and Creatively

YouTube is tantamount to Myspace in more ways than one.
Before Myspace fell it had become entirely corporatized. The website featured ads and content from celebrities and Fortune 500 companies instead of the independent artists that made it what it was.

The same thing is happening to YouTube. The platform is a corporate wasteland filled with ads, clickbait, product placements, and it favors content from celebrities over independent users.

YouTube caters to the established artist, musician, or celebrity. If you’re not one of those then it’ll be harder for you to get monetized and make it a career.