Because if you are running an unprofitable business, the best possible thing to do is to lock up your assets for 2 years to take out a loan at 10% so you can continue to run your unprofitable business and end up even more in debt than you were to begin with. 
Every miner, investor has own limit and when we have a majority of miners reach their limits, we likely witness a miner capitulation. Weak miners can not afford to temporary loss and after a few months of fighting with loss, they have to capitulate and exit.Quote
Don't be fooled in to thinking this is Binance doing something good for the network. It isn't. This is Binance doing whatever they can to make more profit for themselves, at the expense of anyone and anything else. Just as they have always done.
As a company, running a business and getting profit from its operations are most important. Binance definitely is not an exception as well as their opponents like FTX. However, consider it as a win-win situation and if people can take it to lessen their difficulty or resolve it, they must accept that they are bringing profit and reputation to Binance or FTX. It's fair enough.