Before the purpose why the owner create that is to socialized people around the globe but everything change when some people use this unto their businesses so they also adopt the changes and create more easy way for business owners and advertisers to promote their products on more convenient way by using their platform. We see how social media sites evolve and now we can see them adopt to the current changes and this is good for us as consumers.
But with the times, everything can change and function differently than it should, we don't stop it because if we try to stop this, we will be considered as people who are out of date. Like it or not, now many business people are among influencers, they see a good opportunity to promote what they have through influencers. We see now that there are so many promotional services (endorsement) that we cannot deny that it is one way of doing business.
Today's social media can be the easiest place to promote, very efficient and without having to spend a big budget.
This kind of behavior will continue to develop along with technological advances developed by the developers. in addition to being a place to socialize, social media is an advantage for those who are involved in online business.
all this happens because of the interest of the users, then everything works as it should. this business is quite profitable, this cannot be separated from the social media developers themselves, how they see the market and the needs of users, so they design it in such a way as to not only socialize but also become a place for business.