I think dog coins and other meme tokens are 99.99% scams and that you are better off investing in projects with real utility, like IOTA, which is working with automobile manufacturers on smart cities, smart cars, charging infastructure and taxis. Another good option is MAXX finance, which is a tokenized CD staking platform, a technology that will likely be employed by banks as investment vehicles for their customers.
Wow, telling the truth, I've never heard of them.. But I will check it out. It's always interesting for me, learning the new projects. As I'm sure there are lots of underdogs worthy of attention. And there's no interest following top coin and projects only.