What Riecoin needs right now is a PR drive. I have an idea, sorry if its something that's been discussed previously.

How about getting in touch with multiple universities around the world, particularly those who specialise in maths and computer science? Arrange a record attempt on a certain day, where all of the participating universities dedicate computing resources to mining Riecoin, in an attempt to create some record breaking numbers.

If chosen carefully, there may be a day coming up which is already notable for other reasons (perhaps a famous mathematician's birthday, for example) which could help get more uptake from the educational establishments. The only problem with doing it on too popular a day is that your press releases beforehand and/or on the day get lost in the noise - for a famous mathematical date, however, that will be less of a concern (than if trying to capitalise on the Superbowl, for example!).

Something like this could get some real coverage and wouldn't be entirely impossible to plan and enact. A bit of setup, then an initial press release name dropping the biggest universities who are involved - this would prob help get a few more on board. Then a push to get coverage on the day (maybe a recognized radio show or podcast hosted from one of the participating unis).. and then, another press release, in an attempt to get some column inches once the inevitable records are broken.

For the icing on the cake, get everyone participating to donate their mined proceeds to a charity involved with education of underprivileged youngsters.

Just a thought..