I am not sure if more people are preparing for the economic recession or rather for the inflation. In my country we had close to 0% interest rates for more than 10 years and had no high inflation for almost 40 years. Most people don't even know about the risks high inflation can have on personal savings and living costs. That is why a lot of my friends had a bad awakening since the start of the Russia-Ukraine war. With both food prices and energy prices rising sharply I think that everybody I know changed their spending habits this year. Most large purchases like a new car or renovating the house/apartment have been moved into 2023 or 2024. And with grocery shopping it became more important to look for promotions and buying in large bundles. We have a big supermarket that sells goods in large quantities for all the small restaurants. You need a special membership for it, but its free and easy to get. Before the crisis  nobody went there, and now almost everybody I know is now shopping there at least once a month.