We are now in a era where scam devs don't care about anonymity anymore, now they aren't willing to hide their faces, they will come out in the open, throw you some videos on YouTube and still run away with your money, if you are a newbie you need to have the following in mind when researching projects.
1. Visible team members don't mean they are scam free.
2. A audited smart contract project can still scam you.
3. Scammers can spend a lot on their website to make it look attractive just to make you invest your money.
4. High volume on the listed exchange doesn't make a project clean from going scam.
I'm in full agreement with you on this. It feels like people barely worry about their image and the future implications of their actions. So, we need to be more careful about our investments and know that Scammer are changing their tactics and employing every means possible to rip people off.