I was researching Trezor T and discovered (from other people feed backs online) that it is very buggy and people are struggling all the time to make it work properly.
I was thinking why was it so popular then, and the most probable answer was: brand.
Old, highly respected brand, open source. And nothing good about device itself. Just bugs and issues, issues and bugs.
People don't enjoy USING it. The enjoy HAVING it. Due to its brand.
Are you sure it's not your own confirmation bias?
Let's say:
1. Do you need Python or Ubuntu to use the wallet? Bad wallet! Because these words are scary for your Grandma.
Did you encounter guide to compile certain software (which used to interact with certain hardware wallet) from source code and assume it's guide for average user?
2. Does the wallet look ugly and cheap? Bad wallet! Because boys and girls in school and high school will not show off such a wallet for each other.
Teenager or any people shouldn't show device which exclusively used to handle/secure their money.
So when you say it doesn't matter if hardware wallets are aesthetyc or not, easy to set up and use or not, buggy or not..... you don't care about bitcoin economy. And if all manufacturers act this way, then mainstream ordinary people will not use HW, will not use bitcoins, and then YOUR OWN BITCOIN will not grow in price!
This statement has many logical flaws. For example, many people who use Bitcoin or cryptocurrency for first time is more likely to use software wallet or custodial service.
ColdCard, Trezor, Foundation Passport is not HW future. Just because your Grandma cannot use them.
I have doubt you've used any of those wallet. I agree ColdCard[1] and Passport Foundation[2] isn't that friendly towards non-technical user, although i doubt
[1]
https://coldcard.com/docs/beginner[2]
https://docs.foundationdevices.com/passport/setup