so you're saying that there are a bunch of idiots sending money to the pit knowing the money is gone forever? Then again, why the fuck do they want to burn money for nothing?
That's right.
They are probably making an OP_RETURN message inside that transaction, given that you'll neber be able to spend an OP_RETURN output even if you have the address' private key, so they just send it to an unspendable address as well.