Bitcoin is a long-term investment, not a get-rich-quick vehicle. You need to clearly define before investing, if you just want to buy and wait for it to increase in the next few days then I advise you not to invest. If you have a long-term goal that can be measured in years, maybe two or three years, now is a good time to start buying. Bitcoin is trading around $20k, which is a pretty good price compared to recent ATH, you will benefit greatly if you buy now and hold until the next bull season.
This is why it can struggle with MSM mass-appeal, appearing a bit geeky, because it is based on sound mathematical & economic principles. The best brains in tech will be working to keep this a decentralized, secure form of currency. And then there is the halving to look forward to, creating less miners & more buyers so driving prices up with mining difficulty. If you think about it you can see that BTC has the backing of the upper echelons in business, politics & society. So now is a great time to buy!