Wouldn't it be nice if Musk could buy Youtube? But even if he tried, the cost would be prohibitive... even for Musk. So, fast forward to Youtube 2... well not quite. But how about adding a Youtube-like program to twitter?
Well... this is what BlueSky / ATProtocol is perhaps attempting to fix. It won't even require him to buy YouTube but will instead open the marketplace up. This could just ruin YouTube / Facebook etc.
A layer zero type protocol that will allow other projects to join. The biggest blockchain competitor to YouTube by a mile is LBRY / Odysee. That could integrate into the ATProtocol and host on BlueSky / Twitter. And then Twitter can bootstrap all of the other competitors that join on chain. And people could freely move from one protocol to the other seamlessly through a single account they control web3 style.