We are now in a era where scam devs don't care about anonymity anymore, now they aren't willing to hide their faces, they will come out in the open, throw you some videos on YouTube and still run away with your money, if you are a newbie you need to have the following in mind when researching projects.
1. Visible team members don't mean they are scam free.
2. A audited smart contract project can still scam you.
3. Scammers can spend a lot on their website to make it look attractive just to make you invest your money.
4. High volume on the listed exchange doesn't make a project clean from going scam.
To make it fair for all parties, they want your money; and YES; you also want their money this is why you are interested in the success of the project they offer. A visible or kyced team members truly does not prevent scams; and also an audited contract is not a proof of honesty. But if you become friends with @CheckMyTokenBot on telegram; you can read simple details about contracts and manage your risk.
High volume is important, so always take profit