Every industry with a a wide customer base could play a huge role in the adoption of blockchain technology.
Sports and entertainment are one of the largest global industries and has had a role in the growth of several crypto related niches over the years.
I if they constantly accept Bitcoin payment for their shows and events. Like some clubs already doing this and the response is welcoming.
If musicians follow suit, I think there would be massive adoption as most of them are Bitcoin informed and inclined. Artists could help spread the move on Bitcoin adoption.
People act on their personal gain or interest. We have had companies, trust funds, payment gateways and even individuals like Elon associate with Bitcoin to market themselves or their services.
If musicians or sport teams do not see the personal gain, they would most likely not associate with the technology.