I can't count how many times I've come across such news online and when you check the project out its either a new upcoming project that's not even launched yet or a project that has low volume.
This Oryen Network in the picture above is not even listed on coinmarketcap and presale is ongoing 🤦🏼♂️ why the lie in the first place? The presale is even struggling if you check the website.
When you have the money to pay media, they will do whatever you said, likely, moroever if they release a PR about a certain project, they will always inform about the positive sides of the project, make some hype about the project, and some may be too over. This is how some certain media working on, based on the order. That is why we must be smarter by reseacrhing and analysing again about the project before investing. or we can avoid investing in such project.