More than 3.57 billion watched the last world cup in 2018, effectively more than half the population at that stage.
Did you think those 3.57 billions people will be buying the tokens that have made paid for partnership to the world cup? I don't think so.
Even just for 10% I don't think so, because not all viewers of this big event are lovers or already know about cryptocurrencies
Such big events are hard to miss by speculators because they see the great potential to make profits in these big events.
keep watching the movement of fan tokens, especially those listed on Binance, check on Coinmarketcap they have increased.
But I don't like to be involved in this kind of movement, because with a short duration of the event if you are not quick to enter and leave the market it is very possible to end up being a long holder or cutting losses as the decline continues.