It will never end for people who only hear "bitcoins can make you rich" from people who already have bitcoins and then make a profit by selling them at high prices. They fear not getting the same "golden moment" if they buy now, then decide to see if there will be another rally.
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I think that the time when Bitcoin could make rich mostly every supporter are over. Yes, it is still volatile so some earnings can be achieved and nowadays, but Bitcoin will not get 1000x no more. So it becomes rather an asset for keeping savings: may be it will not give you an opportunity to get really much, but it's nature is deflationary so in the long term it will not loose as much of spending power as fiat currencies.