4. never let your direct competitor own a large share of your company's ownership
How you can know the person who bought your coins? even though you're know Binance bought most of your coins, how you can force them to not buy in large share? obviously you can't since everyone has a right to buy the coins that they like.
I think the best way is any centralized exchange shouldn't create their own coin just to get more profit, actually exchange coin is a shitcoin and doesn't have any use case. They're just greedy enough and doesn't only focus to upgrade their exchange.