To be honest those are newly want to enter in Bitcoin world this is a chance for them to accumulate.
Problem is that those who are new are usually too scared to buy during bear market and during times like these they have a feeling that bitcoin will never recover, or they are even selling with a loss. People who are mainly buying now are those who went through several bear markets and know that this is nothing new.
So if you want to buy, now is a good opportunity to stock as much BTC you can get your hands on and hold for the bull market
While current price is not bad at all, there is an alternative to going all in, and that is
https://www.investopedia.com/terms/d/dollarcostaveraging.asp (dollar cost average) method, which I personally prefer. That way you don't have to waste your time by trying to time the bottom (which has more to do with luck rather than skill) and instead you just keep buying more bitcoin in regular intervals.