Would have got repetitive. We had multiple matches between India and Pakistan during the Asia Cup, and then we had another match during the T20 World Cup. There may be viewer fatigue. It will be interesting to see how many are going to tune in to watch the final match in Hotstar, given the fact that India has been kicked out of the world cup. The media rights holders (for both TV and online streaming platforms) would have hoped that India would feature in the final, but that didn't happened. Now it needs to be seen how that will impact their advertisement revenues.