We are now in a era where scam devs don't care about anonymity anymore, now they aren't willing to hide their faces, they will come out in the open, throw you some videos on YouTube and still run away with your money, if you are a newbie you need to have the following in mind when researching projects.
1. Visible team members don't mean they are scam free.
2. A audited smart contract project can still scam you.
3. Scammers can spend a lot on their website to make it look attractive just to make you invest your money.
4. High volume on the listed exchange doesn't make a project clean from going scam.
The vast majority of ICOs are scams and they are hyped and marketed on different social media platforms. Pay more attention to market conditions and news, study the white paper before investing in a project, and have an in-depth understanding of the project to prevent being deceived.