Overall agree but I would like to add one important thing about the former part of your post if we are playing the % game.
It's okay but at the same time no one, literally, no one could actually quantify the actual number of spectators. For ex i watched Ind vs Pak opening match at the roadside Dhaba (last 3 overs) with like 100 people standing in the parking.
Even if we have the approximate number of spectators, it will be of limited use. Because revenue per spectator in India is much higher than the same in Pakistan. Cable TV subscription is much cheaper than what it is in India, and as far as I know online streaming platforms are not available. If you compare with India, around half of the revenue comes from online streaming platforms.