Every project has same formula to make big success is investment. Money comes in any project that means price will go up. If any market going down that means selling is going in high numbers. A project with good utility will always inspired investors. No need to worry in share or crypto market. This is Do or Die game your money will go up or you don't find anything.
I saw a lot of projects with utility and they're mostly really good. But the majority of them did end up badly because they lacked in too many things. Today, it's not enough to see its utility but also the tokenomics of it for investors are looking at.
So, if the team is no good with its basic economics even having a good proposal of its utility, that will end up in a bad ending and will be the same as other projects that have been built through time and hype.