It is a great opportunity for them to profit from this unpleasant situation. It all began with this new Proof of Reserve nonsense, where other centralized exchanges are trying to prove how much better they are than FTX. And with the upcoming Black Friday, Christmas, and the New Year, we will surely see an attempt by hardware wallet manufacturers to further increase their userbases as well. And what better way to acquire new users than to offer good discounts on your products followed by the usual "not your keys, not your coins" slogans? Not that it isn't true, but they are and will take full advantage of the situation.