...but at the same time, I'm wondering how could they afford to give bigger discounts while there are still ongoing issues with chip shortages?!
The chip shortage might not be that big of a problem as it was during the COVID times. I am pretty sure that crypto users are already showing greater interest for popular hardware wallet brands already. I think Ledger said somewhere they are already onboarding more people than usual since the FTX fiasco. I have no reason to think Trezor isn't also experiencing the same. And the companies might be willing to loss some profits short-term by offering cheaper products to gain more customers.