It seems that the bookmakers consider Kane and Mbapee to be the favorites. I tend to agree with them. But I am very surprised that Lewandowski is not among the favorites. This is a very short tournament and to become the top scorer it is usually enough to score 5-6 goals and this is easy to do even in the group stage (especially if you have Saudi Arabia in the group).
and I also think that they do not consider benzema is something very strange, for me benzema should be the favorite, he will score many more goals than mbappe in my opinion, of course it will depend on whether the coach will play benzema for the whole time without substitute for him, but if you try to play regularly then he will score a lot of goals, just for laughs:
Benzema arrived in this modest car for the internship that France is doing before the World Cup
Benzema has a problem this season, so I would rather agree with the bookies. But the main reason for my agreement is that Mbappe is very likely to be a new murky project according to the Messi scheme - he will be credited with all the merits of teammates, endlessly awarding Ballon d'Or, etc. This is business. Big brands are needed in business and Mbappe fits this role very well.