They are not even making black friday deals! The same as Ledger.
Both manufacturers had (or currently have) certain discounts on their devices, and there is still time to make something new before Black Friday. Although considering the moment we are in, it is not realistic to expect that the discounts will be like in the past, when with a 25% or even 35% discount, the prices of the devices themselves were much lower than today.
They must be making a lot of money.
It's just a business like any other and it is important to produce and sell as much as possible and make as much profit as possible. There's an old saying that goes something like this:
"those who sell think the price is too low, and those who buy think the price is too high", and that's how it will always be.
Its still long way to go though. but it is a good news nevertheless and who knows, maybe this won't be forgotten (like in the past) and people keep with the habit of keeping their bitcoin by themselves.
We can say that there is always hope that something will change, although I am very skeptical about it. Bitcoin and cryptocurrency trading has not existed for one month or one year, but for at least 10 years, and in that period there have been dozens of serious hacks and exit scams involving CEX. Considering everything, it is easy to conclude that the majority did not learn anything from all that - and those who do not learn from the past are doomed to have the same things happen to them in the future.