This is just a phase of Bitcoins, and its pretty normal to be honest. OP are you serious that you arent familiar with the trend that is going on? Its basically just a bear run, which often comes. I mean it wont be always that Bitcoins will climb up the prices. Rather than worrying about the price, its the golden opportunity to grab the Bitcoins in this low price. Dont panic and buy as many coins as you can in this bear market.