Snip
It will only be useful if you use a bot service, so what if they don't use that notification bot?
This Award Thread will last for 60 days or 2 months. The information will spread quickly and people will realize it sooner or later especially if there are users who are willing to post their translation thread on local board. But I think admin can embed it in an announcement on the homepage or in one of the factoid slots if they want, it will help people notice it.
However, usually several merit will lure many people to post their nomination.

Looks like this time the rules are a little different from last year, Op attached this to the Pre-election campaign.
➥ No merit sending is allowed from nominees to users which nominated them & Votes cast for inactive users will not count
Yes, information will spread quickly, but if No merit sending is allowed from nominees, will it lure many people to post their nominations? People are very aware of it but very few vote because it's all about merit. IMO