Doesn't seem like it is going to be a major deal for them, which is understandable not everyone has to focus on the same thing, there is a 7-10 days period from Christmas to new years, starting from lets say 24th and ends at 1st or even 2nd of January, that period is what I call a gold mine for gambling, and all casinos MUST take a place there, it's bigger than world cup.
World cup is great if you do something as a sportsbook to get bets for those games, and yes it could be profitable, but that period I talked about is big for ALL types of gambling because both people have free time, but also they are in a good mood to gamble and lose a lot of money if you give them something in return.
Is there any data on that to show that the period between Christmas and Newyear is the most interesting for all casinos? A lot of people is also in holiday and travelling so I would just expect a lower activity. The world cup is the biggest sporting event of the year and every time when it is the world cup, the activity on all casinos (with sportsbooks) rises massively