It is really not a surprise that people could end up working towards buying more during what we call the "accumulation phase" because in the end its the lowest point we have seen in a long time and that is why its easier to buy as of today. Doesn't mean it will make you super rich tomorrow, it will of course take a while before it is high, but it is also a great place to buy and hold. "Strong" is a different word though, I might say rich people, because when you are poor, seeing your investment crashing down is harder,w hen your 5 million dollars become 500k, while you still have 90 million dollars in the bank, its not that hard to have a strong hand.