Currently, the easiest way to do this is through social media. we know now most people use social media every day. we can use it to tell more people about bitcoin. maybe it can affect adoption in the market, but the goal is for people who don't know to get to know first.
however, I would prefer f2f that some crypto exchange companies do through some of the events they do. the most important thing is not more adoption, but their understanding regarding crypto assets and Bitcoin first.