The FIFA World Cup is the probably the biggest opportunity for local high street betting shops and online betting platforms to make a huge amount of money. It seems evidently clear 1xbit will be taking every opportunity to maximise their income by launching new promotions on their website, just as any genuine online casino would do but the difference is the reputation.
1xbit/1xbit1 have basically very little to no chance of getting any customers from here therefore the question arises why are they running signature campaigns?
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I believe you are underestimating the size of the forum and the number of newbies that could fall for it, as well.
For example, when I was a Member I did not realize 1xbit was a scam, took me some investigation and reading to figure it out. In my case I could tell something was wrong as soon as I realized the negative trust numbers and from there I found your thread on Reputation.
We can imagine the case of an outsider who could be lurking on the forum, without an account (so they cannot see the trust), some of them will notice the warning on the top of the thread, some others won't. At this point, I believe they are just playing with the chances and probabilities, knowing this forum is popular (specially during bull markets), it is just matter of time till someone among hundreds fall into their net.
That would explain why most of the victims that show up here are brand new accounts created to the sole purpose of trying to get in touch and find an answer about their money.