The price of Bitcoin increased drastically in late 2020 and early 2021. The price of Bitcoin touched about 72k dollars.But from there the price has come down to its lowest level.

Bitcoin price is currently 19302 dollars but the possibility of Bitcoin price increase from here is very high.And I think Bitcoin price in 2023 Chances of reaching $100,000 per year are very high so if one wants to invest then now is the best time to invest in Bitcoin.
If you invest at this time then you will definitely be able to reap huge benefits as I believe that Bitcoin price will increase greatly by 2023.
Currently now, Bitcoin is far below this price as you have stated. I believe strong hands and smart investor would be at the top and bottom buying because it is at it's lowest currently and likely might go below this price depending on factors surrounding the market. Those looking for where to invest can as well do the needful by investing what they can afford to loose at any point in time but we all know it will bounce back in future as we can not currently predict the market as it is. Anyone investing in Bitcoin now should see it as a long time investment because currently it is better to hold for a long time than watching the market as a new investor otherwise, you will be tempted to selloff which might likely lead you to making loss if you do not control yourself seeing the market.