I don't see any problem with people talking about him and him being popular, even as it is not for good reasons, it is important that people get to know that there are individuals like this who are in cryptocurrency and their positions has not exempted them from fraudulent tendencies. The SBF story as it spreads has also helped people to know the importance of not leaving their money on any exchange even in exchanges with good reputation so far. If this situation had not happened, many people will never take the warning to stop keeping money on exchanges as important or serious.