I really dislike very badly this new symbol. A logo, a symbol, a sign is made, thought-out from the beginning to integrate the whole idea behind it. That symbol does not give me such a understanding, and doesn't looks good either + don't forget the conspiratorial theory related to it.
If the problem is scalability and fonts and things like this, there is no need for an unknown group of people to change this without the approval of the people who are interested in this. I think people who are sane will likely don't get fool about this sort of distraction. In the end, Unicode will make and map a special character named Bitcoin.