My thoughts exactly. And not just harmless gimmicks, but gimmicks which actively compromise your security. Why on Earth would I want my hardware wallet to have my name displayed on it? So if I lose it an attacker knows who to $5 wrench attack to get the PIN? And why would I want it to display NFTs? So I can whip it out in public to show everyone my super expensive and rare NFT and make myself a target for attacks? And I really don't understand the stacking function. They want you to buy a separate device for each wallet? At $280? Lol. Or maybe you and your family members are meant to stack all your devices together in the same place to make it super easy for an attacker to steal them all at once?

Absolute nonsense. They should be focusing on things like Tor support and bitcoin only firmware, but I guess those things don't make money. So instead we get stupid gimmicks.