This is such a weird product. They claimed it was designed to travel wherever the user goes, but why would they bring an HW wallet when traveling in the first place? Or is there a new trend where people get a cold wallet when they take a trip? Bringing a hot wallet like a phone is probably the better choice, no need to carry two devices just to manage your crypto. I can see understand if it is like an NFC card or something similar like that. Since it is cheap and doesn't attract unwarranted attention, unlike this one.
Looking at how they promote this wallet, looks like their target is new retail investors who usually hold crypto on exchanges. Maybe one or two of their research department staff look at Reddit and see that this thing can sell since those people like fancy stuff, it is clearly not for me (and probably not for the majority of the user in this forum either). The price is also insane in my region, I can buy 3-4 Nano S for one of these, which is a better deal.