If it's one thing I have learned in all my years (decades) interacting not only with crypto but technology in general is never to underestimate the potential of people to waste money on useless and unnecessary gadgets. This is just one of them. They certainly have the marketing budget to shill this one to the sky, and I am sure that's what they are going to do. I don't doubt we will also see a few celebrities advertising this thing as something you just have to own and those techniques will be enough. Don't forget that people are still camping outside of shops when a new model of their favorite item is ready to be officially unveiled.