If it's one thing I have learned in all my years (decades) interacting not only with crypto but technology in general is never to underestimate the potential of people to waste money on useless and unnecessary gadgets. This is just one of them.
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Unfortunately people are very impressionable by marketing and media, and critical thinking skills are becoming extinct.  Being skeptical is no longer taught in schools and those who follow the lemming mob off the cliff are commended and revered as "good citizens."