Regardless of the human rights issues the World Cup is still a must watch event in many nations and we will see record breaking viewership for this event. Hosting a major sporting event can be a huge financial burden for the host country and many times oppressive governments that are wealthy from oil revenue are the only ones willing to step up and organize these events. There would never be major sporting events if we only allowed countries with perfect records and who also have the necessary economic resources to be hosts.
.You're right; the world cup is a significant sporting event, and nothing should deter people from watching. People need to realize that every nation has its own cultural traditions and religious systems. Hosting the World Cup shouldn't force people to abandon these traditions and values. The world cup is about a month away, therefore everyone should get used to Qatar's prohibitions on certain items that go against their religious beliefs. After that, everyone can resume their regular activities.