The Israeli site
http://www.isracoin.org.il/ is exploding with activity ... Israelies are known for taking risks and quickly adapting new technologies as well as being bold and stubborn there could be something here.
+1 for the heads up
Actually the Israeli community spotted this project as a complete scam and no one is participating (or buying).
This is just a short pump so the dev can shit his pre mined coins on your head, be advised !!