The Israeli site
http://www.isracoin.org.il/ is exploding with activity ... Israelies are known for taking risks and quickly adapting new technologies as well as being bold and stubborn there could be something here.
+1 for the heads up
Actually the Israeli community spotted this project as a complete scam and no one is participating (or buying).
This is just a short pump so the dev can shit his pre mined coins on your head, be advised !!
Mmmmh dump with only 25 btc volume, not sure if it's worth the effort...