Near Protocol roadmap has two major upgrades for future which are Core and Experience. The Experience bounds the user and developer experience and key features needed to enable those experiences to the fullest. On the other hand, the core section covers major efforts to improve the scalability and decentralization of the network.
With a potential surge in the market, NEAR could reach a maximum of $29.43 by 2023 and cross the $100 mark by 2029 (according to the Coinpedia Near Protocol Price Prediction for 2023).
Near protocol getting to $10 in 2023 is quite possible but for it crossing the $100 mark i won't put my mind on that. Judging from the fact that its ATH according to coinmarketcap is ≈$20 which has been almost a year now and the price is still depreciating.
I doubt if the rise of Bitcoin will be able to affect its price for it to get to $100. They just have to work more on the development of their project and if possible bring out new unique products, that might help in the price but for now I'm not sure of it.