When the market enters a bullish period there might be an opportunity for many coins or tokens to enter the binance exchange, especially if the coin e.g. BFG can still perform well or provide something that can be attractive to Binance, because the exchange will only listed coins that can also make an impact on the trading volume of the exchange.
It is easier to go higher when there is a bull period but you have to remember that everything else will go up as well during the same period, which means that we shouldn't be shocked to see BFG not getting listed even during bull period because there could be other things that will go up. That is why it is so important and so much cared about.
I personally believe that the best thing to do would be just letting the token be whatever it is already and liking for what it is right now, not when bull run happens. If you keep hoping for a better future constantly, like something that would make it better than what it is now, then you might get disappointed.