Fall of the market is the time of opportunities because only during the fall of the market it is possible to buy tokens for the best price. But also the fall of the market is very risky time because not all the projects will be able to survive during the fall of the market.
It is very difficult to continue develop a project during fall of the market because there is less attention and it is difficult to attract money. But it is very important to continue to develop project in all the conditions of the market.