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Very often people lose money and makes mistakes because they are hurry and do not check everything. When they see when other people earn money they want to earn more but they make more mistakes.
But now despite the fall of the market there are opportunities if to find them and check everything like this
https://twitter.com/thecoinplay/status/1600397696098963457Many people lose money and stop investing during the fall of the market. They sell tokens for very small price not just to lose all the money. But clever people buy tokens during the fall of the market because it is the time of maximum profit and opportunities.
It is very difficult to find a right coin for investment with potential. Many people do not have enough experience to evaluate the coin and its potential. Also it is necessary to wait because during the bear market all coins fall in price even the best coins.