A strong brand name is a powerful weapon, especially if you couple that with plenty of money to splash out on promotion and raising brand awareness. Trust Wallet sounds good. They knew what they were doing selecting that name. If they had selected Fart Wallet, the affect would have been completely different.
We also have that well-known online wallet that has the word
"free" in its name, which only confirms that quite a few users think in a similar way, because unfortunately many use it and have big problems because of it. On the other hand, if I were to choose between HW called Ledger or Trezor, this second word would probably attract me more, but in the specific case, the appearance of the device can also decide, which is probably the reason why Ledger sold more devices.
@Ivartheragnarson, please do not post multiple posts in a row, it's against the forum rules. Also, pay attention to the fact that you quoted yourself and answered your own questions, that makes no sense, does it?