Near Protocol roadmap has two major upgrades for future which are Core and Experience. The Experience bounds the user and developer experience and key features needed to enable those experiences to the fullest. On the other hand, the core section covers major efforts to improve the scalability and decentralization of the network.
With a potential surge in the market, NEAR could reach a maximum of $29.43 by 2023 and cross the $100 mark by 2029 (according to the Coinpedia Near Protocol Price Prediction for 2023).
I think has potential to hit $10 in the long term but for the time being it is also in bear phase like all crypto currencies but its future is promising.and I am also holding NEAR coins & keep on adding more coins on every major dip by using DCA strategy. The team is professional and committed to get new partnerships and make continuous improvement in their network , recently they have also launched app to bridge NEAR to ERC-20 network.